Do you know what a snake-oil salesman means?
“This special blend of ingredients will cure what ails you.”
Their slick and polished messages prey on the victim’s fears and hopes.
The product is only as good as the vision the marketing people can create. OC Tanner has phenomenal marketing.
Shot an email reply back to the executive asking for her key insights from reading the article and watching the video.
My purpose, to open the discussion to refocus her on the fact i’m leading her in a way OC Tanner can’t compete with.
Ever.
Bold?
Absolutely.
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