What we need is more creativity. Right?
Rubbish! Creativity is for amateurs.
We don’t need more creativity, we need more innovation. Creativity is for amateurs.
Innovation is for champions.
Anyone can think of ideas. But it takes world-class effort to implement a creative idea so that it becomes useful in making things better than before.
Where should you start? Begin here with Idea Champions, 50 ways to foster a culture of innovation.
PS. These are simply 50 great ideas, which mean nothing if we can’t execute them.