

Habitual hope.
Hope that you carry with you.
Automatically.
Without thinking.
Hope, habitually.
When i retired from Disney 10 years earlier than planned, i obviously hoped i could figure out how to build a small business to make a bigger impact on everything and everybody.
Hope didn’t build my business.
But hope was the compass that led me to a “burn the ships” imperative.
Hope’s compass led to the habitual reps every startup founder must do.
So while doing the common-sense startup reps, i also, habitually, did all the things that most startups never do – go against conventional wisdom.
Being unconventional without even thinking about being unconventional.
Culture is what people think and do, without thinking.
Grateful to not only know this, but to intentionally, by design, feed the reps that create great habits.
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