It was an entirely new experience.
A mashup between a keynote speech discovery call and a cultural transformation planning meeting.
Keynote speeches are usually a one-and-done scenario.
Yet we talked like there could be long-term opportunities.
In reality, it’s my generous offer to expand the keynote speech.
To offer more without increasing the price.
Why?
Because they have indicated they’ll pay my full keynote speech price.
i offered way more than a typical keynote speaker offers.
Why?
Differentiation.
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