Why is rare so valuable?

She Sells Sea Shells storefront sign on Sanibel Island


Boxes and boxes of sea shells for sale on Sanibel Island


Expensive sea shells at She Sells Sea Shells on Sanibel Island


The herd is easy to spot.

The misfit too.

One is rare. One is not.

Rare is exponentially more valuable.


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By jeff noel

Retired Disney Institute Keynote Speaker and Prolific Blogger. Five daily, differently-themed personal blogs (about life's 5 big choices) on five interconnected sites.