The compelling reason for an impossible goal is because it solves for this question, “Why are we doing all this hard work?”
Email to CEO this morning…
(Regarding being inspiring) You gave yourself a 7-8 out of 10.
Are you capable, or do you desire, a 10?
The slide above appears within the first 90 mins of my two-day presentation…people tend to rally around something that “changes the world”.
Worth repeating:
The compelling reason for an impossible goal is because it solves for this question, “Why are we doing all this hard work?”
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