A snippet from The House That Ogilvy Built:
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Creating a First-class Business:
More than anything else, the glue that held together the organization as it grew around the world was training. Ogilvy used the metaphor of a teaching hospital. “Great hospitals do two things,” he said. “They look after patients, and they teach young doctors. Ogilvy & Mather does two things: We look after clients, and we teach young advertising people. Ogilvy & Mather is the teaching hospital of the advertising world. And as such, it is to be respected above all other agencies.”
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That said, my gift to the CEO is this:
Teach like you mean it.
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