We know this

Winnipeg Manitoba in early April covered in snow
Winnipeg, Manitoba in early April covered in snow

 

University of Manitoba ad at Winnipeg International Airport
Every business using slogans and tag lines,

 

Slogans, rallying cries, tag lines….

They mean nothing if we are not mentally prepared to attack our day.

We know this.

Yet rarely do it.

Why?

Live like you mean it.

Life is not a dress rehearsal.

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