Tag: clarity

He designs websites to do only three things

canvs office space in downtown Orlando

 

(photo: Two days ago at the Orlando WordPress mentoring meeting at canvs, Orlando’s newest office sharing community.)

We met two days ago. He is the IT director for a regional self-storage company. And he designs his websites to let his customers :

  1. buy
  2. pay
  3. contact

Self -storage. Who knew?

Everything his website does is designed to drive his customers to one of those three actions. Period.

He claims to have made $100,000 as a high school senior. He got into designing websites as a competition with his friends to see could be the best.

Asked him if what he had just shared was anywhere on his website. Why? Because it tells a potentially compelling story that may engage his audience to do what he hopes more often.

He also has an eight-year old son and he is not exactly at a healthy BMI for men his age (30’s). His path is probably not going to change unless he has a wakeup call.

Maybe we could barter.

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Never any specific mention about this on any of Mid Life Celebration’s 10,000 blog posts

My Disney Experience screen shot on iPhone
Never any specific mention about this on any of Mid Life Celebration’s 10,000 blog posts.

 

Never any specific mention about the Disney experience (30+ years) on any of Mid Life Celebration’s 10,000 blog posts.

On purpose.

Why?

To build a separate and distinct platform without any conflict of interest.

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Why can’t we see the forest for the trees?

sand drawing for Mid Life Celebration
Lower right hand quadrant of Mid Life Celebration’s logo is a $ sign

 

Challenging to see this dollar sign drawn in the sand. Life is like that. Until we step back a little bit and look at the bigger picture…

Click through to see what this looks like at the… Next Blog

 

We’re too busy to ask questions, let alone answer them

Staircase inside The Palace Cafe on Canal Street in New Orleans
The Palace Cafe on Canal Street in New Orleans

 

Business travelers to New Orleans often make the trek to Cafe Du Monde
Business travelers to New Orleans often make the trek to Cafe Du Monde for their famous bag of beignets

 

The stress of time constraints, deadlines, and P&L’s lures us to take shortcuts. Our passion for the purpose is no longer our guiding force. Instead, the clock and the paycheck are our masters.

The growth of those we are leading is the last thing on our mind.

Is profit the goal? Is profit the reward?

We’re too busy to even ask these questions, let alone answer them profoundly.

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