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WORK (5,800 posts)

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WTF - wow, that's funny: i started writing five daily, differently-themed blogs on April Fool's Day 2009. Haven't missed a single day since. Ever. This one is about our work.

Your reputation is yours to build: You are the CEO of You, Inc. Consider the trajectory of one question: Do you want to be the best in your category, or do you want to be the category?