Only one way to find out

Lee Cockerell bookmarks
Lee dropped off a case of his helpful bookmarks.

 

Only one way to find out if Lee would be at Starbucks.

Go there.

It paid off.

Plus, the seven-mile run through Universal Studios was a refreshing change.

The 400 Lee Cockerell bookmarks in my roller bag are “Earmarked” for every Keynote speech attendee – to compliment Creating Magic: 10 Common Sense Leadership Strategies From A Life At Disney.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

It’s not that i refuse to do these… #thinkdifferently

think differently
#thinkdifferently

 

It’s not that i refuse to do these or that i don’t see the value; however, i don’t do any of them.

Blogging is supposed to lead to traffic and traffic is supposed to create a funnel from which your business will flow. Makes sense, so almost everyone does these standard recipe-for-success tactics:

1. Have an email subscription sign up for a newsletter or blog
2. Entice sign-ups with a CTA (call to action) using a free asset give-away.
3. Use videos
4. Do not share your prices publicly
5. Have a slick website with lots of bells and whistles
6. Freely share your best content
7. Automate your social media sharing

So how did that play out in the first year of Disney retirement? If the only metric we use is revenue (because it’s typical), it was the best year of my life.

i only preach what i practice. And i preach to people who don’t want to be the best in their category, they want to become the category.

Sure it’s risky. But so is following the herd.

PS. i blog a lot (13k posts since 2009), but i don’t do it to drive business. On my speaker site, it’s almost impossible to find my blog. Why? Because it’s a personal blog.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

My email reply yesterday morning

Disney conference speakers
An inside glimpse at my game plan. i map out timing down to the minute. The circles indicate a state change. Most slides have only a few words.

 

Great, authentic post Betsy.

The past few years i felt something but couldn’t put my finger on it. Your website is stunning and professional. And you offer a number of complimentary assets.

Social media, and all the recommended pieces (email subscription, blog, giveaways, videos, webinars, etc)…when everyone is focused on the same recipe, it creates a sea of “pick-me” look-a-likes (in my opinion).

So how does a customer decide?

What makes them pause, and say, “This is different. Not sure i like it, but let me have a closer look.”

Is it intrigue that is the key?

Is it boldness to not follow conventional wisdom?

Anyway, i enjoyed your transparency. i hope something in this email is helpful.

Peace and blessings.

 

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On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

The main thing i’ll be listening for

distracted driving
What is invisible in this photo is that she was doing this while waiting to turn left at a busy intersection, while the light was green.

 

The Podcast with Jody Maberry was fun. i was honored to be one of his first Guests.

It was a first for me.

None of his recordings have gone live yet, so once he has his digital grand opening, there will be a few podcasts before mine.

You know what i can’t wait to listen for?

Blind spots.

Why?

It’s one of the quickest routes to improvement.

At home and at work…

Fix the blind spots.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.

 

Few people are ever famous before they become famous

Few people are ever famous before they become famous.

When a famous person starts out, they aren’t famous.

Safe to say that the overwhelming majority of famous people never intended to be.

Mostly, the famous person was just some person who was looking for work.

Rent, food, clothes. The basics.

But something happens on their journey.

If we could only bottle it and sell it.

 

__________

 

On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.

This website is about our career health. To leave this site to read today’s post on my home health website, click here.