The Art of Disney Brand Loyalty: World-class strategies and tactics learned from 30-years at Disney
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The Art of Disney Brand Loyalty
Category: Disney Brand Loyalty Book
Organized just enough to do a few remarkable things
Organized just enough to do a few remarkable things, like determine, at age 24, i would return to Walt Disney World in 1984 to work there until i retired at 65.
My Disney Experience began in 1982 as a Jungle Cruise Skipper, and concluded in 2014, at age 55, as a Disney Institute Keynote Speaker.
Never saw it coming, leaving a decade sooner than expected.
__________
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
Sustainable Civilization
As the Walmart customer walked past me i caught a glimpse of his tee shirt – Sustainable Civilization – and couldn’t help but go to a feeling of admiration for the creative who coined the phrase.
i immediately began thinking about the possibilities:
- Sustainable leadership
- Sustainable excellence
- Sustainable corporate culture
- Sustainable trust
- Sustainable shareholder value
- Sustainable reputation
i could go on and on.
Does every day mean something?
The answer is up to us.
__________
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
Disney Brand Loyalty summary
Disney Brand Loyalty summary:
Brand Loyalty:
Brand reputation drives long term profit more than everything else combined. Your reputation is your brand, and it’s the first thing your customer thinks of when they hear or see your name. How will they think of you?
Program Overview:
Your Promise | Delivering Your Promise | Connecting Emotionally
Has a friend ever broken a promise with you? How did it feel? Bad, right? Think about this from a brand perspective. What if a brand you trusted broke a promise, how would you feel? Just as lousy and you’d most likely tell your friends, family, and colleagues about your terrible experience. Now, what if this brand belonged to you? It’s scary to think about your brand in an unfavorable way. But brand love and loyalty is easy, and it starts with a promise that you deliver, every time, no exceptions. And when you deliver on your promise, you build a great reputation. When you build a great reputation, you build trust. Promise, reputation, and trust all feed into emotion, and when you build a powerful emotional connection with your customer, they remain loyal to your brand. And, they definitely return and definitely recommend.
__________
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.
Disney Brand Loyalty summary
Disney Brand Loyalty summary:
Brand Loyalty:
Brand reputation drives long term profit more than everything else combined. Your reputation is your brand, and it’s the first thing your customer thinks of when they hear or see your name. How will they think of you?
Program Overview:
Your Promise | Delivering Your Promise | Connecting Emotionally
Has anyone ever broken a promise to you? How did it feel? Probably pretty lousy, right? Think about this from a brand perspective. What if a brand broke a promise, how would you feel? Just as lousy and you’d most likely tell your friends, family, and colleagues about your terrible experience. Now, what if this brand belonged to you? It’s scary to think about your brand in an unfavorable way. But brand love and loyalty is easy, and it starts with a promise that you deliver, every time, no exceptions. And when you deliver on your promise, you build a good reputation. When you build a good reputation, you build trust. Promise, reputation, and trust all feed into emotion, and when you build an emotional connection with your customer, they remain loyal to your brand.
__________
This website is about our career health. To leave this site to read today’s post on my home health website, click here.
On April Fool’s Day 2009, jeff noel began writing five daily, differently-themed blogs (on five different sites). It was to be a 100-day self-imposed “writer’s bootcamp”, in preparation for writing his first book. He hasn’t missed a single day since.