So many business professionals think they know Twitter. They think you Tweet something and the world sees it.
Yeah right. Rubbish.
How do I know? Because I know more about social media than most people.
And there are quite a few who make me look like a beginner. They are years ahead of me, and you.
Social media will not work for you unless you are patiently and consistently using it yourself to promote your own message, and can see your own metrics, to understand what works and what doesn’t.
Even if your resume is updated, it’s outdated. No, seriously.
Social media is the new resume. If you’re not using blogs, LinkedIn, Twitter, You Tube and the other emerging social media channels to promote your personal brand, you are being left behind.
Agree or disagree, it doesn’t matter. What matters is getting the job.
What are your chances if you follow the old and outdated rules?
“Social media in all forms are becoming the dominant form of interaction on the Net, whether blogging, Twittering, Facebook, LinkedIn, etc. Six Pixels of Separation clearly describes this new family of media, offering realistic ways to get involved and productive in a hurry.” — Craig Newmark, founder of Craigs List
Someday, these things will be as common as cell phones.
There are a few big ones worth getting into, just to “stay with the pack”:
LinkedIn
Twitter
Facebook
Blogs
You Tube
These are the big five. There are dozens more. For now, simplicity is the goal.
Do you read or scan through these every single day? Tomorrow, a quote from a LinkedIn group member – Speakers and Panelists – that is particularly articulate in defining advice for aspiring people.
Meanwhile, “What will you do today that scares you and moves you one step closer to your important goals?”
“Let no one ever come to you without leaving better and happier.” — unknown
That’s all there is to say today.
Not really. But I’m gonna zip it and hopefully the quote will plant a seed of greatness in your soul and your work this coming year – it’s only two days away.
Hey, here’s a one-take-You Tube video from me again (howdy), jeff noel, the five-a-day blogger.
Are you starting to see how this might work for you? I mean, I’m just a common guy, working really hard at this social media phenomenon.
A few months back, I saw a You Tube video featuring Disney’s CEO, Bob Iger, answering questions as part of some panel.
What Bob Iger said, paraphrased from memory, was this, “Disney isn’t embracing social media. Disney is embracing the customer. The customer is embracing social media.”
Would your customers describe you or your business as hard working? You know, staying current and relevant with their needs and desires?
We would hope our answer is a resounding yes. Why? Because, our competition may be invisible at this point in history.
You see, there are others out there who can see something that our customers need and want, but our customers haven’t identified it yet. And neither have we.
Those other people who can see it? They’re changing the world.
Writing five blogs every day has wonderful, and may I audaciously say, transformational benefits. Far beyond what was ever thought possible. And yet….
What comes along with the good – and everyone knows this as a “truth” – is the bad. The bad in this case is writers block. My first little bout came and went a few days ago. It lasted a couple days. Triggered mostly by time pressures, not lack of desire.
Anyway, following a daily routine of scanning Facebook, Twitter, LnkedIn, blogs, etc, I stumbled upon a LinkedIn status update.
Susan Harrow’s article, Changing Your Body Changes Your Self, is definitely worth a quick read. Why? Because she speaks about what is common knowledge, but not common practice.
One of the best ways to change our bodies is to use common sense. One of the best ways to use common sense is to focus on it every day. Ya with me? Every single day. Period. Carpe diem.
Click 101 Twitter Tips to see a pile of great ways to use Twitter more effectively.
Are you still trying to figure out Twitter, Tweets, Retweets, FollowFriday, # hashtags, @ and other Twitter stuff? Me too. It’s not that it’s difficult. It simply a matter of finding time to read, try, read some more and retry.
Good luck with Twitter, Facebook, You Tube, Skype, flickr, LinkedIn, or whatever else you use to stay connected and grow.
That’s really what life is about isn’t it – growing. If you’re not growing, then the blinding flash of the obvious is, you are ……
All of these things or people have pushed the limits of acceptable boundaries. But it’s Social Media that intrigues me the most. Why?
Because of it’s power to change things
Because of it’s ease of use
Because of it’s reach
Because it’s use is growing exponentially
Except in the corporate landscape. People who lead big corporations are usually older, and stereotypically, unaware (and maybe intimidated) of emerging social media trends and possibilities.
Where do you fall in this mix? And, more importantly, what do you plan to do?
