Posts Tagged ‘Icons’

A Brand Called You

Monday, December 21st, 2009
Icons Help Shape A Brand

Icons Help Shape A Brand

Who needs me to draw a map?

No seriously, I hope you’re getting this.  Hey, everyone is busy. You don’t think I know that?  Come on, I get it.

But do others get it?  There is never going to be a time when you will have time. It hurts to hear this, doesn’t it?

So now is the time.  And this is the place for simple, daily reflections on excellence. It has to be a daily habit, or it will never be excellent.

You can be very good, without a daily habit, but not excellent.

My whole point last week, spontaneously inspired by a ten-minute walk outside that Dallas hotel, was what Tom Peters calls: “A Brand Called You”. Others call it ,  “Me Inc”.

Don’t believe me?  Then click here to read an August 2007 Fast Company article from Tom Peters entitled, A Brand Called You.

They Really Want to Be Excellent

Saturday, December 19th, 2009

Last one, for now. And I have to tell you, They must really want to be excellent.

Hope you’ve enjoyed this insightful journey into the relative simplicity for having a world-class corporate culture.  It works for personal branding too.

How does a one-take-You tube video, five-a-day blogger know? If I have to explain it to you, you won’t understand.

Be well and do GREAT work!

jeff noel says, Somebody Stop Me?

Friday, December 18th, 2009

Hey, it’s your crazy, one-take-You Tube video guy, jeff noel, here. You know, the five-a-day blogger. Somebody stop this guy. Please.

Did you bust your hump this week? I mean, to deliver excellence in everything you do?

Wait, I’ve got more.  Look, I realize that my style will annoy some people. It’s not intentional.  It’s simply who I am. Okay?

And part of this is the rather intense sense of urgency I feel, which is why we can not wait for others to keep up. Wish there was time to slow down for the slower ones, but there isn’t.

The truth is, being excellent takes everything you’ve got. So if you want to be world-class, but don’t want to work, this ain’t the guy or the blogs for you.

Have fun, avoid negativity, dream big, work hard, be creative, skip excuses, and just keep doing it.

Are We Listening?

Thursday, December 17th, 2009

Huh?  Exactly.

Hey, here’s a one-take-You Tube video from me again (howdy), jeff noel, the five-a-day blogger.

Are you starting to see how this might work for you? I mean, I’m just a common guy, working really hard at this social media phenomenon.

A few months back, I saw a You Tube video featuring Disney’s CEO, Bob Iger, answering questions as part of some panel.

What Bob Iger said, paraphrased  from memory, was this, “Disney isn’t embracing social media.  Disney is embracing the customer. The customer is embracing social media.”

Would your customers describe you or your business as hard working?  You know, staying current and relevant with their needs and desires?

We would hope our answer is a resounding yes. Why?  Because, our competition may be invisible at this point in history.

You see, there are others out there who can see something that our customers need and want, but our customers haven’t identified it yet. And neither have we.

Those other people who can see it?  They’re changing the world.

Phrases Shape Corporate Culture

Wednesday, December 16th, 2009

Phrases and icons help organizations (and people) shape their brand, maintain their brand, enhance their brand and perpetuate their brand.

Most people have no idea what I’m talking about, at least not consciously. Once you hear the branding message, it’ll make more sense.

Enjoy this one-take-You Tube video from me, jeff noel (hello), the five-a-day blogger:

Tomorrow, I’ll expand on this concept. You’re sure to gain valuable insight from these simple, and I man ridiculously simple, examples.

The key to the simple stuff?  That’ll be revealed soon too.

Leaders Focus On Culture

Monday, December 14th, 2009

Of the things a leader can spend time doing, maintaining, growing and reinforcing corporate culture should be on the short list of critical success factors.

Can you imagine trying to be world-class with an average corporate culture?

Can you imagine a team of highly energized, focused, and driven professionals in an average corporate culture?

What would happen if a great organization took it’s corporate culture for granted?

What would happen to a good (not great) organization that elevated it’s corporate culture?

The other day, I went outside my Hotel for a breath of fresh air. During a ten minute break to take a walk, I shot a half dozen “one-take-You Tube videos”.

Most of them were about culture.  You can observe a lot by watching:

Maybe you are all set with your corporate culture. Maybe you have a great personal culture for you and your family. You do focus these business applications to your personal life, right?